Drawing data from millions of E-commerce records, Stepite was able to create a custom  Product Insights  report for the company. This report detailed the competitive landscape, keywords, price points, and market trends. Most importantly, the report also provided actionable insights that the company could implement and see immediate increases in customer visibility, category ranking, and sales. The first three specific action points from the  Product Insights  report were:

Results

The implementation of these three action points led to immediate sales increases. By August 2019 the company’s Amazon sales revenue had increase by almost $500K. However, the constantly changing E-commerce landscape offered more growth opportunities for the company, and Stepite was ready to help. Over the next 8 months, Stepite provided monthly P roduct Insight  reports with additional actionable insights. The implementation of these insights  bolstered both revenue and customer visibility leading to a rapid climb in the company’s category ranking. After 10 months of strong revenue growth, powered by the implementation of the actionable insights, the Mattress company’s Amazon revenue hit a new high,  $28.9M. In just 10 months, the company had m ultiplied their monthly Amazon revenue by more than 100, climbed to 3rd in overall sales among category competitors, and captured 11.6% of their market.  By employing a data-backed Amazon strategy, the company had transformed into one of the major players in their product category on Amazon and had finally matched their brick and mortar success with E-commerce excellence.